Headshot of Andy Thelwell

Andy Thelwell

Product & UX · Designer, Strategist, Leader
Certified Instructor, Innovation Through Human-Centred Design

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About Me

I’m a designer, technologist, strategist, and leader, passionate about helping people be successful while delivering real business value. I’ve spent the last two decades doing just that, across research, design, development, management, and leadership roles.

My academic training and professional experience combine craft, strategy, and technical expertise.  I've spent most of my career in enterprise, B2B, SaaS, although I honed my skills and learned a lot by serving multiple clients in the world of creative agencies.

As a leader, I've had the honour of building, growing, and supporting teams of different shapes and sizes, developing a leadership style based on trust, psychological safety, and high-quality decision-making. And, as a certified instructor of innovation through human-centred design, I’ve found great joy in helping hundreds of people discover new ways of exploring, ideating, and solving problems, together.

Here are some of the companies I've worked with and for:

Intapp logo
HubSpot logo
Autodesk logo
Thunderhead logo
UEFA logo
Heathrow Express logo
FIFA logo
Ticketmaster logo

Selected Work Examples

Case Studies

(Additional details and links coming soon)


Flywheel @ HubSpot

Efficiency-driving solutions for SaaS marketing, sales, and success teams and Solution Partners.


Project Storm

Discovery, concept design, and v1 development of a cloud-based AEC model coordination solution.


LUMA @ Autodesk

Culture change program driving collaboration and innovation through human-centred design


Thunderhead ONE Engagement Hub

SaaS platform for customer experience management, marketing automation, and journey analysis


Autodesk Navisworks

Design review, simulation, and analysis software for the Architecture, Engineering & Construction sector


UEFA Euro 2008

Stadium visualisation and ticket management system for the UEFA European Championships


The Blobz Guide to Electric Circuits

Multi-award-winning learning app for kids aged 7-11 developed in line with the UK National Curriculum

Some kind words



Ryan Snyder

Chief Product Officer

Andy is top-notch — as a manager, he is inspirational as well as a great coach; as a designer, he is empathetic and forward thinking; as a colleague, he is engaging and always follows through.


Danny Robinson

VP, Product

Andy is an awesomely talented UX professional with a great balance of both technical understanding and UX vision.

A great communicator and team member.


Tim Hutchinson

Product Design Director

Andy is one of the smartest designers and developers I have worked with. His aptitude for learning and applying new techniques is remarkable. His commitment to delivering a quality product is unquestionable.