About Me
I’m a designer, maker, strategist, and leader who helps teams turn complex problems into useful, thoughtful products. Over the last two decades, I’ve worked across design, development, management, and leadership, mostly in enterprise B2B SaaS, with roots in creative agencies and recent work in consumer-facing apps.
My strength is combining craft, strategy, and technical fluency: moving from insight to concept, from prototype to shipped experience, and from team ambition to real business value. I’m especially interested in how AI can support better products, better workflows, and better decisions, without losing sight of the humans at the centre of it all.
As a leader, I’ve built, grown, and supported teams of different shapes and sizes, developing a style grounded in trust, psychological safety, and high-quality decision-making. As a certified instructor of innovation through human-centred design, I’ve also helped hundreds of people find better ways to explore, ideate, collaborate, and solve problems together.
Here are some of the companies I've worked with and for:
Selected Work Examples
Case Studies
Flywheel @ HubSpot
AI-powered CRM extensions for sales, marketing, support, customer success, and partners.
LUMA @ Autodesk
Culture change program driving collaboration and innovation through human-centred design.
Thunderhead ONE Engagement Hub
SaaS platform for customer experience management and actionable journey analytics.
Autodesk Navisworks
Design review, simulation, and analysis software for the Architecture, Engineering & Construction sector.
UEFA Euro 2008
Stadium visualisation and ticket management system for the UEFA European Championships.
The Blobz Guide to Electric Circuits
Multi-award-winning learning app for kids aged 7-11 developed in line with the UK National Curriculum.
Some kind words
Recommendations
Tim Hutchinson
Director of CX Design, Collinson
Andy is one of the smartest designers and developers I have worked with. His aptitude for learning and applying new techniques is remarkable. His commitment to delivering a quality product is unquestionable.
Ryan Snyder
CPTO, EcoNest
Andy is top-notch — as a manager, he is inspirational as well as a great coach; as a designer, he is empathetic and forward thinking; as a colleague, he is engaging and always follows through.
Danny Robinson
CTO, Sitecore
Andy is an awesomely talented UX professional with a great balance of both technical understanding and UX vision.
A great communicator and team member.