About Me
I’m a designer, technologist, strategist, and leader, passionate about helping people be successful while delivering real business value. I’ve spent the last two decades doing just that, across a range of design, development, management, and leadership roles.
My academic training and professional experience combine craft, strategy, and technical expertise. I've spent most of my career in the B2B SaaS space, although I honed my skills and learned a lot by serving multiple clients in the world of creative agencies.
As a leader, I've had the honour of building, growing, and supporting teams of different shapes and sizes, with a leadership style based on trust, psychological safety, and high-quality decision-making,
And, as a certified instructor of innovation through human-centred design, I’ve found great joy in helping hundreds of people discover new ways of exploring, ideating, and solving problems, together.
Here are some of the companies I've worked with and for:
Selected Work Examples
Case Studies

Flywheel @ HubSpot
Custom solutions and CRM platform extensions empowering sales, marketing, customer success and partners.

Project Storm
Discovery, concept design, and v1 development of a cloud coordination solution for building design and construction.

LUMA @ Autodesk
Culture change program driving collaboration and innovation through human-centred design.

Thunderhead ONE Engagement Hub
SaaS platform for customer experience management and actionable journey analytics.

Autodesk Navisworks
Design review, simulation, and analysis software for the Architecture, Engineering & Construction sector.

UEFA Euro 2008
Stadium visualisation and ticket management system for the UEFA European Championships.

The Blobz Guide to Electric Circuits
Multi-award-winning learning app for kids aged 7-11 developed in line with the UK National Curriculum.
Some kind words
Recommendations

Ryan Snyder
CPTO, EcoNest
Andy is top-notch — as a manager, he is inspirational as well as a great coach; as a designer, he is empathetic and forward thinking; as a colleague, he is engaging and always follows through.

Danny Robinson
CTO, Sitecore
Andy is an awesomely talented UX professional with a great balance of both technical understanding and UX vision.
A great communicator and team member.

Tim Hutchinson
Head of CX Design, Collinson Group
Andy is one of the smartest designers and developers I have worked with. His aptitude for learning and applying new techniques is remarkable. His commitment to delivering a quality product is unquestionable.